Friday, 1 March 2013

Using Apps To Market Your Business

There are many ways to market your business but have you ever thought of promoting it through an app?

We live in a very technology-savvy society so marketing through an app seems like a no brainer. Here are some reasons why:
  • They can make your job easier. By being conveniently located on your phone or the mobile device of a customer, you or they can access the app whenever and wherever they want.
  • Word of mouth spreads. If you create an app that people enjoy, word will get out and more and more people will download your app. With the more people using the app, browsers will turn into buyers.
  • Be creative. The app can be completely different to your website but still possess the same useful information, making it a better way of engaging customers. This can be a useful way of improving your audience or a way to target a new demographic completely.
  • Credibility. When users or customers see that you have an app with positive reviews and a large number of people downloading it, you and your business gain credibility.
  • Keep on top of statistics. When someone downloads an app, you know about it. When they give it a review, you know about it. This is a great way to know exactly how many people are interacting with your app and how well the marketing is doing.
Apps are everywhere. They are no longer restricted to just an iPhone and are easily accessible on Android, other mobile devices and tablets. There is such a large market to target, so promoting your business or product through an app is both innovative and beneficial.

There are more to apps than just flicking some birds into some pigs and with the right idea and some creativity, you’ll be onto a winner.

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