Friday, 1 February 2013

What does "Second Screen" mean?

Imagine your regular night in front of the TV, your wife wants to catch up on the soaps but you want to know what’s going on in the football as you placed a bet on the score, you’re not a big fan and you don’t need to watch every second of the match but it would be good to know, as the match takes place, just how much you are in with a chance of winning. Your wife has kindly allowed you to channel hop during the breaks of her soap, but this is not a guarantee you will see the goals as (oddly enough) the footballers don’t wait until soap advert breaks to score, so you may or may not see the up to date scores.

This is where a second screen could help – you can fire up your iPad, iPhone or any other tablet or smartphone (or even laptop). You can then use dedicated sites or apps that will show lists of football matches with up to date results and scores and chances for you to see re-runs of the goals that may have won you lots of money with your bet!

The real power of second screens is to allow you to be interactive with the TV Program you are watching, there are very few programs that do not have their Twitter name or hashtag showing during the opening credits. This means that you, as a viewer, can discuss what is going on in the show, if you agree with something, if you are shocked by something or if you have something to share with other viewers of this program.

You will also find with some programs that you can go to their website and learn more about the characters in the program or more about the topic they have touched on, this can all be done on your second screen without you having to miss out on the program itself.

Basically a second screen is any device you can use to complement rather than replace your viewing – so pretty much any smartphone, laptop or tablet. A second screen not only allows you to interact with the TV programs you love, but it allows you to engage with this TV program and personalise your entire experience.

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