Friday, 22 February 2013

Is Blackberry BB10 a contender?

With Apple and Android storming ahead of any other mobile platforms, it was only a matter of time before Blackberry decided to pull their finger out.

The genius’ behind Blackberry are finally releasing new operating software that they believe will compete with other smartphone super giants. This new BB10 software has been created with multitasking and content sharing firmly at the top of their agenda.

Blackberry Hop is a way for users to well, hop, from one app to the next effortlessly with the swipe of a finger. Blackberry Hub is the social brain and collects all of your emails and social networking updates and comprises them all into one place instead of having to change from each application. Blackberry Remember is your phones memory. If you need to bookmark a page, flag an email, remember a to-do list or save a document, this is the tool to do just that.

It is clear to see that Blackberry’s idea is to seamlessly switch from app to app instead of relying on a home button or opening and closing. The emphasis on having a phone that flows continuously by having layers of applications open at one time is more than apparent.

As well as introducing these new features, Blackberry has some new models to let loose on the public too. These come in the form of the sleek Z10 which comes complimented with a 4.2-inch display and the Q10, which is one of the remaining few that retain a physical keyboard. These two new members, along with the BB10 software, represent a new culture change at Blackberry and one that was definitely needed.

When they were asked to provide something to compete with Apple and Android, they may have just done it. Blackberry may have multitasked their way to brilliance with these new arrivals.

1 comment:

  1. Haven't heard of BlackBerry Hop yet. Must be a new feature.