Friday, 8 March 2013

How Apps can help with customer support

With around 53% of the population owning a smartphone it is no wonder that people are turning to technology for quick and easy access through Apps.

There is more and more time being spent using smartphones which means Apps are becoming first choice over their normal mobile internet browser. There are a number of Apps for a number of different day-to-day tasks. Ever heard the saying, “there’s an App for that?” … well that’s because there probably is.

So, with this in mind it makes sense for companies and the public to turn to an App which will provide customer service needs. This sort of task would normally require a telephone call and perhaps, additional costs. With an App, accessibility and unlimited availability are right at your fingertips, which will mean the turn-around time is a lot quicker and cheaper.

On the outset, this seems like more of a convenience for the customer but in fact, this is just as beneficial for the business too. With decreased costs for deflected calls, a reduction in call resolution time and improved customer satisfaction the business can spend more time in other areas, which will of course improve efficiency.

The public shows no sign of giving up the use of Apps so delegating your App with a customer service feature will be an intelligent way to better the flow of business. Once the customer has downloaded the App, it is going to be present on their mobile device until they choose to delete it, but by keeping it they will always be reminded about your custom. This in itself is a great way to advertise. By implementing a customer service feature on your App as well will only increase the general usability of it.

There are always new and exciting ways to improve your business and right now an app is probably one of the best ways to do this. It is current, it is easy and for the most part it is accessible from pretty much anywhere.

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