Friday, 3 May 2013

Windows Want You!

With Apple and Android leading the way in terms of apps, it was only a matter of time before Microsoft did something about where they currently lay in the market share table.

Android and iOS currently make up around two-thirds of the market and Windows have decided to change this statistic by offering app developers the chance to build them some apps. 

Windows are offering these developers $100 per app they create for them and their Windows 8 OS. These developers can submit up to 20 apps each which would mean they can earn themselves $2000. This does mean though that 10 will be made for the Windows Phone store and the other 10 can be submitted for the Windows 8 store. 

Although many people have slated this idea by saying it screams desperation, BlackBerry did the exact same thing by offering developers the opportunity to develop apps for their new OS 10.  They did this to ensure that they had enough apps ready for the launch, which apparently resulted in around 1000 apps being submitted to Blackberry World in a day. 

Windows are currently only managing a mere 4000 apps per month, so it is well worth them taking a shot at emulating what Blackberry did.  

So, although this may seem like a desperate idea, it is a short term solution which is pretty much guaranteed to improve the platform. There is a downside to this though; it could mean that they accept a lot of strictly average or below par apps in order to reach their required amount to bolster their share in the market. 

Apple and Android are sitting pretty at the top of the market share table, but Microsoft is definitely determined to become one of the big wigs when it comes to percentages.
If you are interested in developing an app for Microsoft you will need to be pretty sharp about it though, as they are only going to be open for the first 10,000 apps, or until the end of the offer period. The date for this is the 30th of June.

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