Friday, 15 February 2013

5 Top Tips for your App Website

A website for your App is pretty much essential these days so here are our 5 top tips on how to make it work best for you and your App.

1. First Impressions
If your website isn't up to scratch then what will that say about your App? If you've developed a fantastic App and then thought about your website at the last minute it will show. Don't quickly have something thrown together or even worse do a DIY job when you don't have the skills as this is often how people will find, and of course judge the App. Just as much care should go into the App website as the App itself. It goes without saying that all the branding and general look and feel should match the App too.

2. What does your App do?
It seems really obvious to state exactly what your App does but you'd be surprised at how many App websites fail to do this in a quick and easy manner. Your homepage should be able to sum up in a single sentence exactly what your App does and how it can help the user. Even though most Apps are feature packed and take more explanation for every single thing, you need to get across in a few seconds what the App actually does.

3. Use Video
An excellent way of letting people know what your App does and just how great it is in by using video. These often work well on your homepage and grab peoples attention straight away. Keep this short (less than a minute) and punchy rather than a full on 10 minute video demo going through every screen and function with a boring commentary.

4. Encourage people to spread the word
Once you've got someone interested in your App because they'll find it useful or maybe just because it has that "cool factor" then help them spread the word. As well as the links to the App in the Appstore then also include your social media channels too to encourage engagement. Consider using a sharing widget on your website as these are easy to implement. This means that with a single click a user can share your content on Twitter, Facebook, by email, and plenty of other platforms.

5. Is it mobile friendly?
More often than not people will come across your App website when using their mobile, especially if they are casually searching. Have you either got a mobile specific website for the App and if not how does the website look and is it usable? In the past I've seen App websites that were built in Flash so wouldn't even be visible on an iPhone never mind be usable! Do make sure you've considered this as some of our stats point to nearly 50% of total App website traffic being from a mobile.

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