Friday, 4 July 2014

Wimbledon Turns Digital With Twitter

It’s that time of the year again when we can watch the world’s best tennis players appear at Wimbledon, one of the most prestigious tennis tournaments.

Unfortunately, the defending champion, Andy Murray is already out of the tournament after getting knocked out earlier in the week. Although this isn’t the only major talking point of the tournament, in fact, this year is set to be the most social Wimbledon ever.

Organisers of Wimbledon are turning to Twitter to help bring fans closer to the action than ever before. Last year social media went into overdrive, especially during the final which saw Andy Murray win the tournament, but this year there is a huge focus on user-generated content.

Members of the public can tweet updates, photographs and votes which will appear on the big screens at Henman Hill (or Murray Mound). There will be a whole host of match-based questions posted throughout the tournament which will prompt the public to get involved.

That’s not all – the organisers are also working with video player Grabyo which will provide video replays of different moments in the games on Twitter. We are likely to see highlights from Centre Court as well as players celebrations, impressive rallies and crowd reactions.

Wimbledon’s adoption of Twitter started on June 23rd when Andy Murray first stepped out onto Centre Court in an attempt to retain his title and the social hashtag to use was #WelcomeBackAndy. Those who got involved were in with a chance of winning one of five digital images of Andy when he won Wimbledon last year, signed and inscribed with a message from him personally.

There is an ongoing competition people can still get involved with too, which gets people to take their best ‘selfies’ and post them to Twitter on a daily basis for a chance to win some prizes and goodies from the official Wimbledon shop.

Although Andy Murray is out, Wimbledon organisers are still optimistic this will be the most social tournament to date. So, if you want to get involved, make sure you tweet the handle @Wimbledon and use a relevant hashtag, or even send in your selfie from Henman Hill.

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