Friday, 18 July 2014

Google And Apple Get Things Rolling

The technology giants are at it again, this time both showing an interest in in-car technology.

Google has, this week, proven exactly why it is serious about moving its technology into cars by adding a new recruit to their ranks. Former CEO, Alan Mulally, has been added to Google’s board of directors which means he brings a wealth of experience to the company and can help them make the necessary steps into the car market.

Alan Mulally left as CEO of Ford after an eight-year stint at the company in June. Before that he served as CEO of Boeing Commercial Airplanes, so he knows his stuff.

Apple have made a move into the car industry too and have set their sights on getting their CarPlay technology into Volkswagen cars by the year 2016. CarPlay was always going to be a slow rollout but we are already seeing more and more names on board.

Volkswagen was not one of those already mentioned in the list of car manufacturers but now there is a lot of talk of Apple changing that. Talks between VW and Apple are currently ongoing and if things go well there could be an announcement made at some point later this year.

Apparently though, if CarPlay is to make an appearance in new Volkswagen models we will have to wait until 2016 as it is a bit late notice for them to feature in next year’s cars. This delay is not wholly a bad thing though as Apple is continuing to update its CarPlay system so it can connect wirelessly instead of having to use the USB Lightening cable.

What both of these moves do mean though, is the race for the best in-car technology system is likely to become very interesting shortly.

Google has already made announcements about its commitment to the motor industry and its Open Automative Alliance includes Audi, Honda, Hyundai and General Motors.

Apple on the other hand, is getting to work on persuading other car manufactures besides Volkswagen, including Mercedes, Jaguar/Land Rover, Toyota and Volvo.

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