Friday 23 May 2014

Its Wristy Business

We’re not one to shy away from the wearable battle.  We’re back in the hunt to find the best wearable and Microsoft might be seeking their moment to strike.

After surrendering the smartphone race with just 5% market share in both the US and Western Europe, Microsoft could look to wearable’s as their future foothold in consumer tech.

Microsoft have produced an under par performance when it comes to their other markets, but will be likely to try and find a save from grace with a high-tech wearable device. With more people moving away from desktop PCs to smartphones and tablets, it could be a bold move.

There is no clear winner in the smart watch race and it is continuing to be more difficult to distinguish a front-runner. Samsung are standing tall with the Galaxy Gear, Nike are happy with the Gear Fit and Apple seem smug with their iWatch concepts, so Microsoft will definitely be interested in joining the battle.

In fact, Microsoft has already begun filing a patent that will allow a wearable device to display information and can be taken out of its strap and placed into a docking station. Microsoft’s tiling interface could fit perfectly on your wrist and rumours emerged that they will be looking to include a number of features like a clock app, maps and a notification centre.

After the recent $7.2 billion acquisition of Nokia, this could prove to be hugely influential in the wearable they create. Nokia have already toyed with the idea of creating a wearable so with this exploration combined with Microsoft’s knowledge, we could expect a well-designed smart watch that comes in a number of vibrant colours by the end of 2015.

Although, it won’t be entirely plain sailing to the finish line as Motorola are looking to steal the show with their Moto 360, as are LG with their G watch and likewise Google with their own take on the wearables.

All we know is, being able to look at your wrist and telling the time could become a lot more technical. Hoorah!

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