Friday, 30 May 2014

5 Things To Know About Apple Buying Beats

It emerged this week that Apple have finally put an end to all the rumours,  capping off a month-long debate by purchasing Beats.

Apple made the purchase official yesterday with sources claiming the deal has cost around £1.79 billion, which means a very big payday indeed for Dr.Dre and Jimmy Lovine.

This blockbuster deal does mean a few changes though and five of the things you should know include:

1. iTunes and iTunes Radio will be staying
Many people were worried that Beats Music would be replacing the iTunes Store and/or iTunes Radio but for the time being, that’s not going to happen. Beats Music will continue to be a subscription service but iTunes will live as a free option.

2. Love them or Hate them, there’s going to be more of them
Beats headphones have been met with a mixed reaction over the years with people either loving them or calling them ‘overpriced’ or ‘overrated’, but one thing is for sure, they’re going to be in more Apple stores than ever before. Good news for some at least.

3. Dr.Dre and Jimmy Lovine will become Apple Employees
It is not entirely set in stone what these two will be doing at Apple, but we pretty sure it’s not going to be a ‘genius’ in one of their stores. But, according to the Wall Street Journal, Dr.Dre will be doing as much as possible to help Apple during his spare time, whatever that means.

4. This is Apple’s 27th purchase over the last 12 months
Apple has been busy added a string of companies to its cart over the last 12 months and Beats is up there with the biggest. In fact, this is the biggest buy Apple have ever made. A number of the other purchases are much smaller in stature and in price tag, but this does show us that Apple knows what it wants and knows it will pay what it can to make it happen.

5. Although it’s ‘Official’, it’s not a done deal
Although everything seems signed, sealed and delivered, the deal is far from done yet. There is a number of regulatory bodies that will have to pass the purchase before the deal can be finalised but the deal should be completed very soon.

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