Friday, 27 September 2013

Amazon Look To Burn The Competition

With a lot of focus recently towards Apple and its new iPhone, we have decided to turn our attention to Amazon and what they have to offer – The new Kindle HDX.

We live in a very tablet-centric society at the moment and Amazon has upped their ante with regards to the Fire tablet we all know and love. They have introduced two new models, the 7-inch and the 8.9-inch and both come with a brand new, high-resolution screen that change their brightness in accordance to the ambient light.

That’s not all either, both come with a Snapdragon 800 quad-core processor at 2.2GHZ (better than a lot of laptops) and are 34 per cent lighter than their predecessors. Arguably the most successful Android tablets on the market, these powerhouses cram in both power and pixels, which is good for those of you who want to continue using the Kindle for your reading hobby.  In fact, they are also packed with a special reading mode to allow you to read on your new tablet for up to 17 hours. That’s a lot of reading!

The 8.9 inch Kindle HDX comes with a rear-facing camera too and has been installed with a small photo editing app, so you can tweak the brightness and contrast of your favourite snaps. Amazon has paid attention to its previous success with their Kindle’s though and the design has near enough stayed the same. The soft rubbery back still remains as does a very similar interface, so if you have had a previous model, you’ll fly round this one too.

One of the Kindle HDX’s key features that has been praised as one of its major selling points though is their ‘May Day Button’. This allows 24-7, 365-days-a-year technical support should you need it and also utilises a one-way video chat. Amazon’s CEO, Jeff Bezos, has also said that they are aiming to respond to requests in 15 seconds or less. Impressive!

If you want one though, you will have to wait just that little bit longer. The 7-inch model is available for pre-order but will not be shipped until October 18th. The 8.9-inch; November 14th.

What also might be good to know is the 7-inch will cost around £200 and the 8.9 inch will be under £350.

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