Friday, 5 July 2013

Instagram Introduces Video

Vine has already established itself as the top dog of video-sharing with friends, but with Instagram introducing video it seems Vine may have to rethink its strategy.

Instagram is hoping for a share of the spoils and has added a 15 second video share feature to its already impressive photography-sharing social network.  Compare this to Vine’s 6 second snippets, and Instagram might just be one step ahead.

They may have this in common, but there are a number of features they aren’t so similar on. Instagram has a more mass market type appeal, whereas Vine is very much channelled towards a niche, creative-focused market.

Instagram was acquired last year for a deal worth $1 billion and it was none other than Facebook who managed the scoop.  Originally starting as purely photo-sharing, this app has now advanced into video, which could see it becoming the next big thing in the social networking realm.

This newly provoked competition should get plenty of people excited though, as it does mean we could have a lot to look forward to.  With the two fighting against one another, we can expect a lot more to happen over the coming months and many more features to be announced.

The competition could be even deeper than just Vine and Instagram though as this move for Instagram could well mean an even fiercer fight between Facebook and Twitter.  What is for sure though, the introduction of video on Instagram will slow the growth of Vine to a certain extent, as many people considering joining it, will reconsider staying with Instagram for the same feature.

It is very unlikely that people will have an account with every single social network especially when they can get the same features all in one app.  It is common for people to become fond of just one social network and to devote most of their time to that app, instead of using four or more.

Another certainty is that time will tell.  We will see a conclusion over the coming months as to which app will be at the top of the chain.  Although, until that time comes, there is plenty of video’s, both on Vine and Instagram, to wade through in order to make up our own mind.

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