Friday, 5 April 2013

Spotify And Ford Join Forces

Spotify and Ford has put their heads together to create an app which means its users can listen to all of their favourite tracks whilst they drive.

The two branded big-wigs made the announcement official at the Mobile World Congress in Barcelona.

Ford originally launched its Ford Developer Program at CES 2013 in January which meant that its users could add commands to their smartphone so they could effectively have hands-free voice control whilst driving. This has attracted over 2,500 registered users since its release.

The Ford Sync AppLink has been created to let smartphone owners integrate their apps into the software which is something that Spotify is looking to do. The Ford Sync AppLink has already been used in over one million cars throughout the United States. With this success Ford are looking to focus their visions on the European market too.

Users will be able to control their smartphone, car systems and their music with this AppLink and Spotify which makes voice activation whilst driving much safe and more convenient.

Spotify is one of the largest music streaming services and provides a vast range of music from a number of major and independent record labels which includes other big names like Sony and Universal. This service has an estimated user base of around 20 million people.

This is the very first time Spotify has worked with an automotive manufacturer though, which makes this a great combination for Ford who is likely to benefit greatly from this venture. The Spotify service, online and on your smartphone, is a paid service which normally costs its users between £5 and £10 per month.

The introduction of Spotify into the AppLink is expected to hit the United States in the upcoming weeks and is likely to be a huge success. If this reaches it is predicted success in the US then it is likely to be released throughout Europe later on this year. If you are interested further in this Ford Sync AppLink , then keep your eyes and ears peeled for any emerging information on the release of the software in Europe.

No comments:

Post a Comment