Friday, 14 March 2014

Going Beyond 3D

Technology has come a long way in a short space of time and we can never be sure what lies around the corner. This last 12 months alone we have seen the rise of the 4K TV, the smart watch and a whole host of impressive smartphones and tablets.

Technology just never seizes to amaze us and The Immersive Technology Alliance aim to do it again. They have plans to rebrand the former Stereoscopic 3D Gaming Alliance, which will form a new virtual reality technology.

The Immersive Technology Alliance (ITA) is a new supergroup created by the biggest and smallest companies around the globe that specialise in gaming, who have all come together to improve ‘augmented reality, virtual reality, stereoscopic 3D and everything in between’, according to their official website.

This group is made up of companies likes Electronic Arts (EA) who are known for their influence in the gaming industry, so it is a real forward-thinking group that want to continue improving the industry and the technology on offer.

ITA plan to meet at the annual Game Developers Conference next week (March 18th) in San Francisco. Although it seems like it is all about gaming, it’s not. In fact, the ITA is a not-for-profit and it also aims to be a ‘non-proprietary representative’ for the whole VR industry, which also includes a number of film makers as well as game studios.

With such a vast blend of big names and interesting skills, we could be looking forward to an interesting future for gaming. Gaming, similar to other forms of technology, has grown tremendously over the last couple of years, with the likes of Sony and Microsoft creating high-spec consoles. But, the ITA aim to go beyond playing games with a hand-held controller, they want gamers to experience their gaming as if it were real life.

Exciting stuff, but let’s not get too far ahead of ourselves, the Game Developers Conference next Tuesday is only the launch of this supergroup, so we will have to wait some time before we can enjoy playing real-life simulator-type technology in our living rooms. Still, the future of gaming looks bright!

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