Friday, 4 January 2013

Over 1.7 Billion Apps Downloaded Over Christmas

Mobile analytics firm Flurry have just published some stats from the week between Christmas and New Year's. It was the largest week for new device activations and app downloads in iOS and Android history!

Analyzing more than 260,000 apps running on the majority of iOS and Android devices, Flurry said that approximately 17.4 million iOS and Android devices were activated and 328 million apps were downloaded on Christmas Day alone. During the Christmas week, more than 50 million gadgets were activated and and 1.76 billion apps were downloaded, the firm estimated.

Last year people downloaded 1.2 billion iOS and Android apps in that same week so a 40% increase over last year shows just how much the market is still growing.

Flurry expects that in 2013, it will become the norm to see more than 1 billion App downloads per week, maybe even hitting 2 million by the fourth quarter of the year.

"Following a year where Google and Apple drove unprecedented adoption of mobile devices, Facebook declared itself a 'mobile' company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications," Peter Farago, VP of Flurry said.


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