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The most successful game of 2014 so far came, it conquered and now it’s gone again, because its creator couldn’t handle the popularity.
The short-lived success of Flappy Bird was clearly underestimated by Vietnamese creator, Dong Nguyen, after making him around £30,000 a day through advertising. During its short life span it managed to collect over 50 million downloads which all became a bit too much for Dong, who said via his Twitter page: “I can’t take it anymore!”
This deceptively difficult app that involved trying to manoeuvre a small pixelated bird through pipes using a retro style, one-button tap control exploded out of app stores similar to Temple Run, Candy Crush Saga and Doodle Jump thanks to social media spreading it around like wildfire. In fact, #FlappyBird was trending on Twitter with people sharing images of how far they managed to travel and there were hundreds of YouTuber’s venting their anger at how difficult it was to get past a certain level.
Although this app was taken down by its creator there have been some rumours about another version hitting the app stores, which we’re sure is music to many Flappy Bird-addicts’ ears. The original version is no longer available to download from any app store but if you really want to get your hands on a copy, there are hundreds of listings on eBay that are selling for thousands of pounds because they are fitted with the game.
With apps like this one being such a short-lived success and with similar success from Candy Crush, Temple Run and so on, it seems that apps are no longer built for longevity but purely for a quick craze. What does this mean for future gaming apps?
Who knows which app will explode onto our smartphones and tablets next but hopefully its life will last longer than a quick flap of Flappy Bird’s wings. Our bet is the next phenomenon will be something simple, easy to use and highly addictive, what about you?
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