Motorola Plays Catch Up

Motorola used to be at the forefront of mobile technology a few years ago, but recently it has found itself playing catch up.

With Motorola’s release of their new Moto G this week  Vice President of the company, Magnus Ahlqvist, has said that the company is looking to move in an ‘exciting new direction’.

The company has been nearly non-existent over the last 18 months but he has explained that customers can expect that to change. The release of their Moto G might just do that.

The Motorola G is the equivalent to the Nexus 7 but is the size of a smartphone. As we know, Motorola is being backed by Google, so why the phone has been released under the Motorola brand is a mystery, and one that we’re sure will be revealed soon.

It is a clever move by Google at the outset as now they have their toes dipped in laptops, tablets and smartphones, so are appealing to a much larger market. With Motorola lagging behind the scenes of technology for some 18 months or so, should we expect this smartphone to be the next thing to change the market?

Well, with it aiming at the mid-range of users and boasting a low-end price tag, it will definitely get smartphone users listening. The Moto G will be available in two storage sizes – one being 8GB and the other 16GB. The former will cost you around £135 and the larger storage device will cost just £25 more – so they’re very affordable in comparison to the likes of Apple and Samsung.

Although this device is priced as such, it is actually placed in a field of technology that it could quite well outshine the competition. It weighs just 143g, so it is lightweight and well balanced, which is a good start. The rear plate is rubberised too which fits comfortably into the palm of your hand; it’s water repellent too.

It boasts simplicity and efficiency all in the one handset and comes equipped with a 4.5 inch display, which is clear and crisp. The Moto G also comes fitted with the Android 4,3 Jelly Bean, well, until the Android 4.4 KitKat comes out that is. The camera is snappy too which is always a bonus, even if it doesn’t compliment the aesthetics.

Overall, this could be exciting times for Motorola and those looking to get a smartphone on a small budget.